Crafting Argentina Experiences · One Journey at a Time
Crafting Argentina Experiences · One Journey at a Time
PRIVACY POLICY
Last updated: November 2026
ARGENTINA PURA S.L., as the Data Controller, informs you that in accordance with Regulation (EU) 2016/679 of April 27 (GDPR) and the Organic Law 3/2018 of December 5 on the Protection of Personal Data and Guarantee of Digital Rights (LOPDGDD), we will process your personal data as described in this Privacy Policy.
This Policy outlines how we collect your personal data, why we collect it, what we do with it, who we share it with, how we protect it, and your rights regarding the processing of your data.
This Policy applies to the processing of personal data collected by the company in connection with the provision of its services. Where you request a travel quote or plan a trip, part of your data is shared with our local operating partner in Argentina, as explained in Section 6.
We are committed to delivering our services with the highest standards, which includes ensuring the security and transparency of your personal data. Our core principles are:
The personal data we may collect includes:
Data you give us in the chat. On our website you can talk to Artu, our virtual assistant. If you use it, we process the messages you write and the data you choose to give us in the conversation (name, email address, phone number, country of residence and your travel details), as well as the page you are writing from, your browser language and your approximate country based on your IP address. Only if you accept analytics or advertising cookies do we also store where your visit came from (UTM parameters and the Google Ads click identifier, GCLID).
Artu uses artificial intelligence. Artu is an automated assistant, not a person. To write its replies, the content of the conversation is sent to the AI model Claude, by Anthropic, PBC, which acts as a data processor: it processes it only to generate the reply and does not use it to train its models. Artu does not give prices or confirm bookings.
What we do with your chat enquiry. If you ask us for a quote, Artu records your enquiry in our CRM and sends it to the Local Operator (Section 6), just like an enquiry made through the form. Artu does not forward enquiries from residents of Argentina, flight-only requests or suppliers. This is not a decision with legal effects on you; if you would like a person to review your case, write to us at hola@argentinapura.com.
We also collect certain data automatically when you visit our website, as described in our Cookie Policy.
Special category data (health / accessibility). If, in order to tailor your trip (for example for accessibility, mobility, dietary or medical needs), you voluntarily provide health-related information, we will process it only on the basis of your explicit consent (Art. 9 GDPR), solely to arrange your trip, and we will share it with the Local Operator (Section 6) only to the extent strictly necessary to operate your trip safely. Please do not send us health information unless it is necessary for your trip.
We collect and process this data for the purpose of:
We process your data in accordance with applicable data protection laws based on one or more of the following grounds:
Chat conversations and the enquiries you send us are based on taking steps at your request prior to entering into a contract (Art. 6.1.b GDPR). Non-essential cookies and visit-origin data (UTM, GCLID) are based on your consent (Art. 6.1.a GDPR), which you can withdraw at any time from the cookie preferences button.
To design, quote and operate trips in Argentina and South America, Argentina Pura works with a local operating partner, Say Hueque Patagonia S.R.L., based in Buenos Aires, Argentina (the “Local Operator”).
When you submit an enquiry or request a quote, we share the personal data necessary with the Local Operator so that it can prepare your quote and, if you decide to proceed, organize and operate your trip. This sharing is based on taking steps at your request prior to a contract and/or on the performance of the services you contract, and, for any health-related data, on your explicit consent.
From the moment it receives your data, the Local Operator acts as an independent Data Controller with respect to its own processing for the quotation, sale and operation of your trip, under its own privacy policy and the applicable law (Argentine Law No. 25.326 and, where applicable, the GDPR).
Data you provide directly to the Local Operator. After your enquiry is transferred, the Local Operator may contact you directly and collect additional personal data from you (for example, during quotation, booking, or while you travel). Any personal data that you provide directly to the Local Operator is collected and processed by the Local Operator as an independent Data Controller, under its own privacy policy and its sole responsibility. Argentina Pura is not responsible for the processing of personal data that you provide directly to the Local Operator, nor for the Local Operator’s own processing activities.
We may also share your data with:
Our main data processors:
We do not sell your personal data.
Our website includes a scheduling tool provided by Calendly LLC (“Calendly”) and operated by our Local Operator (Say Hueque). If you book a call or meeting through it, the information you enter (such as name, email and the details you provide) is collected through Calendly and made available to the Local Operator, who acts as the Data Controller for that booking. Calendly processes this data as a service provider to the Local Operator and, in part, for its own purposes, as described in Calendly’s Privacy Notice (calendly.com/legal/privacy-notice). Calendly is based in the United States; international transfers rely on appropriate safeguards (EU-US Data Privacy Framework and/or Standard Contractual Clauses). This tool is loaded only after you accept non-essential cookies. Argentina Pura is not responsible for the Local Operator’s or Calendly’s processing of the data you submit through this tool.
Sharing your data with the Local Operator involves a transfer to Argentina. The European Commission has recognized Argentina as a country ensuring an adequate level of data protection (Adequacy Decision 2003/490/EC), so this transfer is lawful without additional safeguards. Where any transfer is made to a country without an adequacy decision, we apply appropriate safeguards required by the GDPR, such as the European Commission’s Standard Contractual Clauses.
The use of Anthropic, PBC and, where applicable, Google involves transfers to the United States. We rely on the EU-US Data Privacy Framework where the provider is certified and, in any case, on the European Commission’s Standard Contractual Clauses included in their data processing agreements. The United Kingdom benefits from an adequacy decision of the European Commission.
You may exercise the following rights at any time:
If you have given consent for a specific purpose, you can withdraw it at any time without affecting the lawfulness of processing based on prior consent.
To exercise your rights, please send a reasoned and verified request to hola@argentinapura.com. If your request concerns data held by the Local Operator, we will forward it or direct you to the Local Operator, whose processing is under its own responsibility.
You also have the right to lodge a complaint with the competent Data Protection Authority (www.aepd.es) if you believe that the processing does not comply with current regulations.
This Privacy Policy complements, but does not override, any other applicable data protection law, which will prevail in case of conflict.
We may revise this Policy from time to time. If we make significant changes, we will notify you and request that you review and confirm acceptance of the latest version.
