Nicolas Pablo Iemolo

I have worked in Argentine tourism since 2003. I studied Tourism at CEPEC in Buenos Aires from 2003 to 2006, qualifying as a Tourism Technician and a licensed Tour Guide, and while I studied I started selling trips at Sayhueque, a Buenos Aires travel company, where I spent four years learning what travellers actually ask for before they book.

In 2008 I moved to Mendoza to join the tourism and hospitality team at Achaval Ferrer, one of Argentina's reference wineries. Five years of receiving visitors from all over the world taught me the difference between showing a place and hosting a guest. In 2009, while still at the winery, I co-founded SAK Wine & Travel, a receptive agency specialized in wine tourism in Mendoza, where I remain a partner today.

In 2021 all of that became Argentina Pura: a destination management company that designs tailor-made journeys around a theme each traveller chooses, whether that is wine, mountains, wildlife, or food. I still spend part of every year travelling the country: checking hotels and lodges, testing flight connections, and timing the seasons we later recommend to our clients.

I also hold a Master's in SEO (BIGSEO School, 2022) and a Master's in Artificial Intelligence (2023), and in 2024 I founded TribuGEO, a digital growth consultancy. That side of my work has a direct benefit for travellers: I study how people search and plan their trips to Argentina, so the guides we publish answer the questions they really have.