It is the most picturesque and charming village of the Quebrada de Humahuaca in the province of Jujuy, in the north of Argentina. Purmamarca is a fascinating place, full of culture, history and natural beauty. It is known for its picturesque little streets that are home to local artisans, who exhibit their beautiful loom designs, wool and alpaca weavings, as well as leather, wood and clay works. To get to this destination, you can reach it by land from the North, going down the Quebrada de Humahuaca Gorge, or also from Route 40, crossing the Lipán slope, when you come down from the Salinas Grandes Salt Flats. It can also be reached from the cities of Jujuy and Salta.
Discover the Colors and Wonders of Purmamarca with Unique Tours and Experiences
Among the most important and unmissable sites is the Cerro de los Siete Colores, a mountainous formation that stands out for its reddish and ochre tones. You can also visit the Church of Santa Rosa de Lima, an architectural jewel of the XVII century located in the main square of the city.
Another beautiful place is the Pucará de Tilcara, a pre-Hispanic fortress that is a true archaeological piece in the Quebrada de Humahuaca.
On the other hand, the Carnival of Jujuy is celebrated every year, just like in the other towns of the Quebrada. Undoubtedly, it is a festivity worth living.
Among the activities and excursions, you can go hiking along the different trails that the region has to offer, such as the Paseo de los Colorados, a 3 kilometre trail that starts in the village, continues through the local cemetery and continues along the dreamlike Cerro de los Siete Colores (Hill of the Seven Colours). If you prefer something quieter, you can enjoy a relaxing bike ride along the paths that surround the village.
As for gastronomy, the typical food of the region is a real pleasure for the palate, you can taste the empanada jujeña, a typical dish. The locro, a delicious stew made with corn, beans and different types of meat, also stands out. It is worth taking the opportunity to visit its picturesque restaurants and taste the typical dishes of the North of Argentina, such as tamales, locros and humitas.
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For accommodation, there is a wide variety of options: hotels, cabins, hostels, inns, houses, flats, guesthouses, inns. The most charming hotel is El Manantial del Silencio, which was the first one built in the area and combines the colonial style of the town with a personalised boutique hotel service.
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