{"id":297,"date":"2022-06-07T01:29:39","date_gmt":"2022-06-07T01:29:39","guid":{"rendered":"https:\/\/modtour.travelerwp.com\/?page_id=297"},"modified":"2026-08-05T09:59:18","modified_gmt":"2026-08-05T09:59:18","slug":"nosotros","status":null,"type":"page","link":"https:\/\/argentinapura.com\/es\/about\/","title":{"rendered":"Nosotros"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"297\" class=\"elementor elementor-297\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-apab1sec elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"apab1sec\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-apab1col\" 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auto 26px;}\n#apn-about .apab-btn{display:inline-block;background:#007BC1;color:#fff;text-decoration:none;font-weight:500;font-size:15px;padding:14px 34px;border-radius:30px;transition:all .3s ease;}\n#apn-about .apab-btn:hover{background:#1a5fa8;transform:translateY(-2px);}\n#apn-about .apab-chimg{display:none;}\n<\/style>\n\n<div id=\"apn-about\">\n<div class=\"apab-hero\">\n  <div class=\"apab-wrap\">\n    <div class=\"apab-hf\">we make good memories<\/div>\n    <h1>The story behind Argentina Pura<\/h1>\n    <p>A travel company is a promise: someone will take care of your trip as if it were their own. This is who is making that promise, and how we got here.<\/p>\n  <\/div>\n<\/div>\n\n<div class=\"apab-sec\">\n  <div class=\"apab-wrap\">\n    <h2>How we got here<\/h2>\n    <div class=\"apab-story\">\n      <div class=\"apab-chapter\">\n        <div class=\"apab-chy\"><b>2003<\/b><\/div>\n        <div class=\"apab-chdot\"><span><\/span><i><\/i><\/div>\n        <div class=\"apab-chb\"><h3>It starts behind a counter in Buenos Aires<\/h3>\n          <p>Our founder, Nicolas Iemolo, began studying Tourism at CEPEC in Buenos Aires in 2003, and a year later he was already selling trips at a local travel company. Four years of listening to travellers taught him the first lesson that still shapes Argentina Pura: people do not buy destinations, they buy answers to the questions that worry them.<\/p>\n        <\/div>\n      <\/div>\n      <div class=\"apab-chapter\">\n        <div class=\"apab-chy\"><b>2008<\/b><\/div>\n        <div class=\"apab-chdot\"><span><\/span><i><\/i><\/div>\n        <div class=\"apab-chb\"><h3>Mendoza, wine, and the art of hosting<\/h3>\n          <p>In 2008 Nicolas moved to Mendoza to work in tourism and hospitality at Achaval Ferrer, one of Argentina's reference wineries. Receiving guests from all over the world for five years turned a salesman into a host. In 2009, while still at the winery, he co-founded SAK Wine &amp; Travel, a receptive agency specialized in wine tourism that still operates in Mendoza today.<\/p>\n          <div class=\"apab-chimg\">[ FOTO: t\u00fa en la bodega o vi\u00f1edo, Mendoza \u00b7 800\u00d7450 ]<\/div>\n        <\/div>\n      <\/div>\n      <div class=\"apab-chapter\">\n        <div class=\"apab-chy\"><b>2021<\/b><\/div>\n        <div class=\"apab-chdot\"><span><\/span><i><\/i><\/div>\n        <div class=\"apab-chb\"><h3>Argentina Pura is born<\/h3>\n          <p>After 18 years in the industry, Nicolas founded Argentina Pura with a simple idea: instead of selling packages, design each journey around a theme the traveller chooses. Wine, mountains, wildlife, food, or all of them at once. Argentina Pura SL was established as a licensed travel agency in Spain, so every trip is protected under European consumer law.<\/p>\n        <\/div>\n      <\/div>\n      <div class=\"apab-chapter\">\n        <div class=\"apab-chy\"><b>Today<\/b><\/div>\n        <div class=\"apab-chdot\"><span><\/span><\/div>\n        <div class=\"apab-chb\"><h3>A small team that travels its own country<\/h3>\n          <p>We remain deliberately small: a founder who still spends part of every year on the road checking hotels, restaurants, and connections; a content team that researches and writes our guides; and an operations team in Argentina that runs the trips on the ground. You will always know who is taking care of you, by name.<\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n<div class=\"apab-sec apab-alt\">\n  <div class=\"apab-wrap\">\n    <h2>The people behind your trip<\/h2>\n    <div class=\"apab-team\">\n      <div class=\"apab-tcard\">\n        <img decoding=\"async\" src=\"https:\/\/argentinapura.com\/wp-content\/uploads\/2025\/08\/Nicolas-Pablo-Iemolo-Owner.webp\" alt=\"Nicolas Iemolo\" title=\"\">\n        <h3>Nicolas Iemolo<\/h3>\n        <div class=\"apab-r\">Founder &amp; General Manager<\/div>\n        <p>In Argentine tourism since 2003. Tourism Technician, licensed Tour Guide, and partner at SAK Wine &amp; Travel.<\/p>\n        <a href=\"https:\/\/argentinapura.com\/nicolas-iemolo\/\">Meet Nicolas &rarr;<\/a>\n      <\/div>\n      <div class=\"apab-tcard\">\n        <img decoding=\"async\" src=\"https:\/\/argentinapura.com\/wp-content\/uploads\/2024\/03\/pau-scaled.jpg\" alt=\"Paula Brandi\" title=\"\">\n        <h3>Paula Brandi<\/h3>\n        <div class=\"apab-r\">Travel Content Writer<\/div>\n        <p>Sociologist and strategic communication specialist. Writes our destination guides, reviewed by the founder.<\/p>\n        <a href=\"https:\/\/argentinapura.com\/paula-brandi\/\">Meet Paula &rarr;<\/a>\n      <\/div>\n      <div class=\"apab-tcard\">\n        <div class=\"apab-ph\" style=\"background:#e3f1fa;font-size:38px;\">&#129517;<\/div>\n        <h3>The operations team<\/h3>\n        <div class=\"apab-r\">On the ground in Argentina<\/div>\n        <p>Local guides, drivers, and coordinators in every region: the people who turn an itinerary into a trip that simply works.<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n<div class=\"apab-sec\">\n  <div class=\"apab-wrap\">\n    <h2>Why travellers choose us<\/h2>\n    <div class=\"apab-why\">\n      <div class=\"apab-wcard\"><h3>A theme, not a package<\/h3><p>Your journey is designed around what you love: wine, trekking, wildlife, food, photography. The route serves the theme, never the other way around.<\/p><\/div>\n      <div class=\"apab-wcard\"><h3>A dedicated team, by name<\/h3><p>From first email to airport goodbye, the same small team is assigned to your trip, and you know each of them by name. No call centers, no ticket numbers.<\/p><\/div>\n      <div class=\"apab-wcard\"><h3>Tested in person<\/h3><p>Hotels, wineries, and connections we recommend have been checked by our own team on the ground, season after season.<\/p><\/div>\n      <div class=\"apab-wcard\"><h3>Honest advice<\/h3><p>If a season, route, or lodge is not right for you, we say so. A good trip starts with saying no to the wrong options.<\/p><\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n<div class=\"apab-sec apab-alt\">\n  <div class=\"apab-wrap\">\n    <h2>Our selected providers<\/h2>\n    <p class=\"apab-intro\">A tailor-made trip is only as good as the people who deliver it on the ground. We work with a short list of providers in each region, built over 20 years in the industry, and we keep it short on purpose.<\/p>\n    <div class=\"apab-why\">\n      <div class=\"apab-wcard\"><h3>Visited before recommended<\/h3><p>Every hotel, lodge, and estancia on our list has been checked in person by our team, and gets re-checked when ownership or management changes.<\/p><\/div>\n      <div class=\"apab-wcard\"><h3>Wineries with a table for you<\/h3><p>In Mendoza and Salta we work directly with the wineries, from family projects to reference houses, so tastings and lunches are arranged with the people who make the wine.<\/p><\/div>\n      <div class=\"apab-wcard\"><h3>Licensed local guides<\/h3><p>Guides and drivers are licensed professionals from each region, chosen for how they host, not just what they know. Many have worked with us for years.<\/p><\/div>\n      <div class=\"apab-wcard\"><h3>Earned, not paid<\/h3><p>No provider pays to be on our list, and whoever stops meeting the standard leaves it. Our only commission is your trip going well.<\/p><\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n<div class=\"apab-trust\">\n  <div class=\"apab-wrap\">\n    <h2>Verify us<\/h2>\n    <div class=\"apab-tgrid\">\n      <div class=\"apab-tg\"><b>Licensed agency<\/b><p>Travel agency licence C.I.AN 297593-3, registered in Andalusia, Spain.<\/p><\/div>\n      <div class=\"apab-tg\"><b>Legal entity<\/b><p>Argentina Pura SL &middot; CIF B67787275. Your booking is protected under European consumer law.<\/p><\/div>\n      <div class=\"apab-tg\"><b>Real people<\/b><p>Founder and writers with public profiles, verifiable credentials, and names on every article.<\/p><\/div>\n      <div class=\"apab-tg\"><b>Talk to us<\/b><p>+34 951 637 702 &middot; nicolas@argentinapura.com &middot; Monday to Friday, 9:00 to 17:00 CET.<\/p><\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n<div class=\"apab-cta\">\n  <div class=\"apab-wrap\">\n    <div class=\"apab-hf\">creamos buenos recuerdos &middot; we make good memories<\/div>\n    <h2>Tell us the theme of your journey<\/h2>\n    <p>We will design the rest around it: route, hotels, tables, and timing, with a dedicated team taking care of everything.<\/p>\n    <a class=\"apab-btn\" href=\"https:\/\/argentinapura.com\/argentina-tailor-made-trips\/\">Start your tailor-made trip<\/a>\n  <\/div>\n<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>we make good memories The story behind Argentina Pura A travel company is a promise: someone will take care of your trip as if it were their own. This is who is making that promise, and how we got here. How we got here 2003 It starts behind a counter in Buenos Aires Our founder, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":22832,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-297","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"bsf-aiosrs-schema-type":null,"bsf-aiosrs-service":null,"bsf-aiosrs-schema-location":null,"bsf-aiosrs-article":null,"bsf-aiosrs-faq":null,"bsf-aiosrs-schema-exclusion":null,"bsf-aiosrs-product":null,"bsf-aiosrs-local-business":null,"bsf-aiosrs-person":null,"_wp_attached_file":null,"_wp_attachment_metadata":null,"resmushed_quality":null,"resmushed_cumulated_original_sizes":null,"resmushed_cumulated_optimized_sizes":null,"_wp_attachment_backup_sizes":null,"_wp_attachment_image_alt":null,"uael-categories":null,"uael-custom-link":null,"_elementor_source_image_hash":null,"_elementor_is_screenshot":null,"_elementor_inline_svg":null,"original-file":null,"smush-complete":null,"smush-info":null,"smush-stats":null,"fonts-data":null,"fonts-face":null,"font-type":null,"data_version":null,"restriction_settings":null,"ehf_target_include_locations":null,"ehf_target_exclude_locations":null,"ehf_target_user_roles":null,"ehf_template_type":null,"elementor_font_files":null,"elementor_font_face":null,"map":null,"_map":null,"st_location_use_build_layout":null,"is_gallery":null,"is_tabs":null,"location_tab_item":null,"info_location_tab_item_position":null,"_yoast_wpseo_primary_st_location_type":null,"rank_math_primary_st_location_type":null,"_mc4wp_settings":null,"text_subscribed":null,"text_invalid_email":null,"text_required_field_missing":null,"text_already_subscribed":null,"text_error":null,"text_unsubscribed":null,"text_not_subscribed":null,"text_no_lists_selected":null,"text_updated":null,"_menu_item_type":null,"_menu_item_menu_item_parent":null,"_menu_item_object_id":null,"_menu_item_object":null,"_menu_item_target":null,"_menu_item_classes":null,"_menu_item_xfn":null,"_menu_item_url":null,"_menu_item_megamenu":null,"_menu_item_menutitle":null,"_menu_item_megamenu_columns":null,"_menu_item_menulabel":null,"_menu_item_menulabelcolor":null,"_menu_item_menuimage":null,"_ninja_table_columns":null,"_ninja_table_settings":null,"_ninja_table_cache_object":null,"_ninja_table_cache_html":null,"_external_cached_data":null,"_last_external_cached_time":null,"__ninja_cached_table_html":null,"_ninja_wp_posts_query_extra":null,"_ninja_table_wpposts_ds_post_types":null,"_ninja_table_wpposts_ds_where":null,"_ninja_table_wpposts_ds_meta_query":null,"_ninja_tables_data_provider":null,"_last_edited_by":null,"_last_edited_time":null,"cs_bgr":{"background-color":"","background-repeat":"","background-attachment":"","background-position":"","background-size":"","background-image":""},"rs_layout":"1","rs_hotel_map_pos":"right","rs_hotel_siderbar_pos":"left","rs_style":"grid","rs_filter":[{"title":"Precio 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id=\\\"apn-about\\\">\\n<div class=\\\"apab-hero\\\">\\n  <div class=\\\"apab-wrap\\\">\\n    <div class=\\\"apab-hf\\\">we make good memories<\\\/div>\\n    <h1>The story behind Argentina Pura<\\\/h1>\\n    <p>A travel company is a promise: someone will take care of your trip as if it were their own. This is who is making that promise, and how we got here.<\\\/p>\\n  <\\\/div>\\n<\\\/div>\\n\\n<div class=\\\"apab-sec\\\">\\n  <div class=\\\"apab-wrap\\\">\\n    <h2>How we got here<\\\/h2>\\n    <div class=\\\"apab-story\\\">\\n      <div class=\\\"apab-chapter\\\">\\n        <div class=\\\"apab-chy\\\"><b>2003<\\\/b><\\\/div>\\n        <div class=\\\"apab-chdot\\\"><span><\\\/span><i><\\\/i><\\\/div>\\n        <div class=\\\"apab-chb\\\"><h3>It starts behind a counter in Buenos Aires<\\\/h3>\\n          <p>Our founder, Nicolas Iemolo, began studying Tourism at CEPEC in Buenos Aires in 2003, and a year later he was already selling trips at a local travel company. Four years of listening to travellers taught him the first lesson that still shapes Argentina Pura: people do not buy destinations, they buy answers to the questions that worry them.<\\\/p>\\n        <\\\/div>\\n      <\\\/div>\\n      <div class=\\\"apab-chapter\\\">\\n        <div class=\\\"apab-chy\\\"><b>2008<\\\/b><\\\/div>\\n        <div class=\\\"apab-chdot\\\"><span><\\\/span><i><\\\/i><\\\/div>\\n        <div class=\\\"apab-chb\\\"><h3>Mendoza, wine, and the art of hosting<\\\/h3>\\n          <p>In 2008 Nicolas moved to Mendoza to work in tourism and hospitality at Achaval Ferrer, one of Argentina's reference wineries. Receiving guests from all over the world for five years turned a salesman into a host. In 2009, while still at the winery, he co-founded SAK Wine &amp; Travel, a receptive agency specialized in wine tourism that still operates in Mendoza today.<\\\/p>\\n          <div class=\\\"apab-chimg\\\">[ FOTO: t\\u00fa en la bodega o vi\\u00f1edo, Mendoza \\u00b7 800\\u00d7450 ]<\\\/div>\\n        <\\\/div>\\n      <\\\/div>\\n      <div class=\\\"apab-chapter\\\">\\n        <div class=\\\"apab-chy\\\"><b>2021<\\\/b><\\\/div>\\n        <div class=\\\"apab-chdot\\\"><span><\\\/span><i><\\\/i><\\\/div>\\n        <div class=\\\"apab-chb\\\"><h3>Argentina Pura is born<\\\/h3>\\n          <p>After 18 years in the industry, Nicolas founded Argentina Pura with a simple idea: instead of selling packages, design each journey around a theme the traveller chooses. Wine, mountains, wildlife, food, or all of them at once. Argentina Pura SL was established as a licensed travel agency in Spain, so every trip is protected under European consumer law.<\\\/p>\\n        <\\\/div>\\n      <\\\/div>\\n      <div class=\\\"apab-chapter\\\">\\n        <div class=\\\"apab-chy\\\"><b>Today<\\\/b><\\\/div>\\n        <div class=\\\"apab-chdot\\\"><span><\\\/span><\\\/div>\\n        <div class=\\\"apab-chb\\\"><h3>A small team that travels its own country<\\\/h3>\\n          <p>We remain deliberately small: a founder who still spends part of every year on the road checking hotels, restaurants, and connections; a content team that researches and writes our guides; and an operations team in Argentina that runs the trips on the ground. You will always know who is taking care of you, by name.<\\\/p>\\n        <\\\/div>\\n      <\\\/div>\\n    <\\\/div>\\n  <\\\/div>\\n<\\\/div>\\n\\n<div class=\\\"apab-sec apab-alt\\\">\\n  <div class=\\\"apab-wrap\\\">\\n    <h2>The people behind your trip<\\\/h2>\\n    <div class=\\\"apab-team\\\">\\n      <div class=\\\"apab-tcard\\\">\\n        <img src=\\\"https:\\\/\\\/argentinapura.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Nicolas-Pablo-Iemolo-Owner.webp\\\" alt=\\\"Nicolas Iemolo\\\">\\n        <h3>Nicolas Iemolo<\\\/h3>\\n        <div class=\\\"apab-r\\\">Founder &amp; General Manager<\\\/div>\\n        <p>In Argentine tourism since 2003. Tourism Technician, licensed Tour Guide, and partner at SAK Wine &amp; Travel.<\\\/p>\\n        <a href=\\\"https:\\\/\\\/argentinapura.com\\\/nicolas-iemolo\\\/\\\">Meet Nicolas &rarr;<\\\/a>\\n      <\\\/div>\\n      <div class=\\\"apab-tcard\\\">\\n        <img src=\\\"https:\\\/\\\/argentinapura.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/pau-scaled.jpg\\\" alt=\\\"Paula Brandi\\\">\\n        <h3>Paula Brandi<\\\/h3>\\n        <div class=\\\"apab-r\\\">Travel Content Writer<\\\/div>\\n        <p>Sociologist and strategic communication specialist. Writes our destination guides, reviewed by the founder.<\\\/p>\\n        <a href=\\\"https:\\\/\\\/argentinapura.com\\\/paula-brandi\\\/\\\">Meet Paula &rarr;<\\\/a>\\n      <\\\/div>\\n      <div class=\\\"apab-tcard\\\">\\n        <div class=\\\"apab-ph\\\" style=\\\"background:#e3f1fa;font-size:38px;\\\">&#129517;<\\\/div>\\n        <h3>The operations team<\\\/h3>\\n        <div class=\\\"apab-r\\\">On the ground in Argentina<\\\/div>\\n        <p>Local guides, drivers, and coordinators in every region: the people who turn an itinerary into a trip that simply works.<\\\/p>\\n      <\\\/div>\\n    <\\\/div>\\n  <\\\/div>\\n<\\\/div>\\n\\n<div class=\\\"apab-sec\\\">\\n  <div class=\\\"apab-wrap\\\">\\n    <h2>Why travellers choose us<\\\/h2>\\n    <div class=\\\"apab-why\\\">\\n      <div class=\\\"apab-wcard\\\"><h3>A theme, not a package<\\\/h3><p>Your journey is designed around what you love: wine, trekking, wildlife, food, photography. The route serves the theme, never the other way around.<\\\/p><\\\/div>\\n      <div class=\\\"apab-wcard\\\"><h3>A dedicated team, by name<\\\/h3><p>From first email to airport goodbye, the same small team is assigned to your trip, and you know each of them by name. No call centers, no ticket numbers.<\\\/p><\\\/div>\\n      <div class=\\\"apab-wcard\\\"><h3>Tested in person<\\\/h3><p>Hotels, wineries, and connections we recommend have been checked by our own team on the ground, season after season.<\\\/p><\\\/div>\\n      <div class=\\\"apab-wcard\\\"><h3>Honest advice<\\\/h3><p>If a season, route, or lodge is not right for you, we say so. A good trip starts with saying no to the wrong options.<\\\/p><\\\/div>\\n    <\\\/div>\\n  <\\\/div>\\n<\\\/div>\\n\\n<div class=\\\"apab-sec apab-alt\\\">\\n  <div class=\\\"apab-wrap\\\">\\n    <h2>Our selected providers<\\\/h2>\\n    <p class=\\\"apab-intro\\\">A tailor-made trip is only as good as the people who deliver it on the ground. We work with a short list of providers in each region, built over 20 years in the industry, and we keep it short on purpose.<\\\/p>\\n    <div class=\\\"apab-why\\\">\\n      <div class=\\\"apab-wcard\\\"><h3>Visited before recommended<\\\/h3><p>Every hotel, lodge, and estancia on our list has been checked in person by our team, and gets re-checked when ownership or management changes.<\\\/p><\\\/div>\\n      <div class=\\\"apab-wcard\\\"><h3>Wineries with a table for you<\\\/h3><p>In Mendoza and Salta we work directly with the wineries, from family projects to reference houses, so tastings and lunches are arranged with the people who make the wine.<\\\/p><\\\/div>\\n      <div class=\\\"apab-wcard\\\"><h3>Licensed local guides<\\\/h3><p>Guides and drivers are licensed professionals from each region, chosen for how they host, not just what they know. Many have worked with us for years.<\\\/p><\\\/div>\\n      <div class=\\\"apab-wcard\\\"><h3>Earned, not paid<\\\/h3><p>No provider pays to be on our list, and whoever stops meeting the standard leaves it. Our only commission is your trip going well.<\\\/p><\\\/div>\\n    <\\\/div>\\n  <\\\/div>\\n<\\\/div>\\n\\n<div class=\\\"apab-trust\\\">\\n  <div class=\\\"apab-wrap\\\">\\n    <h2>Verify us<\\\/h2>\\n    <div class=\\\"apab-tgrid\\\">\\n      <div class=\\\"apab-tg\\\"><b>Licensed agency<\\\/b><p>Travel agency licence C.I.AN 297593-3, registered in Andalusia, Spain.<\\\/p><\\\/div>\\n      <div class=\\\"apab-tg\\\"><b>Legal entity<\\\/b><p>Argentina Pura SL &middot; CIF B67787275. Your booking is protected under European consumer law.<\\\/p><\\\/div>\\n      <div class=\\\"apab-tg\\\"><b>Real people<\\\/b><p>Founder and writers with public profiles, verifiable credentials, and names on every article.<\\\/p><\\\/div>\\n      <div class=\\\"apab-tg\\\"><b>Talk to us<\\\/b><p>+34 951 637 702 &middot; nicolas@argentinapura.com &middot; Monday to Friday, 9:00 to 17:00 CET.<\\\/p><\\\/div>\\n    <\\\/div>\\n  <\\\/div>\\n<\\\/div>\\n\\n<div class=\\\"apab-cta\\\">\\n  <div class=\\\"apab-wrap\\\">\\n    <div class=\\\"apab-hf\\\">creamos buenos recuerdos &middot; we make good memories<\\\/div>\\n    <h2>Tell us the theme of your journey<\\\/h2>\\n    <p>We will design the rest around it: route, hotels, tables, and timing, with a dedicated team taking care of everything.<\\\/p>\\n    <a class=\\\"apab-btn\\\" href=\\\"https:\\\/\\\/argentinapura.com\\\/argentina-tailor-made-trips\\\/\\\">Start your tailor-made trip<\\\/a>\\n  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.apab-btn:hover{background:#1a5fa8;transform:translateY(-2px);}\\n#apn-about .apab-chimg{display:none;}\\n<\\\/style>\\n\\n<div id=\\\"apn-about\\\">\\n<div class=\\\"apab-hero\\\">\\n  <div class=\\\"apab-wrap\\\">\\n    <div class=\\\"apab-hf\\\">we make good memories<\\\/div>\\n    <h1>The story behind Argentina Pura<\\\/h1>\\n    <p>A travel company is a promise: someone will take care of your trip as if it were their own. This is who is making that promise, and how we got here.<\\\/p>\\n  <\\\/div>\\n<\\\/div>\\n\\n<div class=\\\"apab-sec\\\">\\n  <div class=\\\"apab-wrap\\\">\\n    <h2>How we got here<\\\/h2>\\n    <div class=\\\"apab-story\\\">\\n      <div class=\\\"apab-chapter\\\">\\n        <div class=\\\"apab-chy\\\"><b>2003<\\\/b><\\\/div>\\n        <div class=\\\"apab-chdot\\\"><span><\\\/span><i><\\\/i><\\\/div>\\n        <div class=\\\"apab-chb\\\"><h3>It starts behind a counter in Buenos Aires<\\\/h3>\\n          <p>Our founder, Nicolas Iemolo, began studying Tourism at CEPEC in Buenos Aires in 2003, and a year later he was already selling trips at a local travel company. Four years of listening to travellers taught him the first lesson that still shapes Argentina Pura: people do not buy destinations, they buy answers to the questions that worry them.<\\\/p>\\n        <\\\/div>\\n      <\\\/div>\\n      <div class=\\\"apab-chapter\\\">\\n        <div class=\\\"apab-chy\\\"><b>2008<\\\/b><\\\/div>\\n        <div class=\\\"apab-chdot\\\"><span><\\\/span><i><\\\/i><\\\/div>\\n        <div class=\\\"apab-chb\\\"><h3>Mendoza, wine, and the art of hosting<\\\/h3>\\n          <p>In 2008 Nicolas moved to Mendoza to work in tourism and hospitality at Achaval Ferrer, one of Argentina's reference wineries. Receiving guests from all over the world for five years turned a salesman into a host. In 2009, while still at the winery, he co-founded SAK Wine &amp; Travel, a receptive agency specialized in wine tourism that still operates in Mendoza today.<\\\/p>\\n          <div class=\\\"apab-chimg\\\">[ FOTO: t\\u00fa en la bodega o vi\\u00f1edo, Mendoza \\u00b7 800\\u00d7450 ]<\\\/div>\\n        <\\\/div>\\n      <\\\/div>\\n      <div class=\\\"apab-chapter\\\">\\n        <div class=\\\"apab-chy\\\"><b>2021<\\\/b><\\\/div>\\n        <div class=\\\"apab-chdot\\\"><span><\\\/span><i><\\\/i><\\\/div>\\n        <div class=\\\"apab-chb\\\"><h3>Argentina Pura is born<\\\/h3>\\n          <p>After 18 years in the industry, Nicolas founded Argentina Pura with a simple idea: instead of selling packages, design each journey around a theme the traveller chooses. Wine, mountains, wildlife, food, or all of them at once. Argentina Pura SL was established as a licensed travel agency in Spain, so every trip is protected under European consumer law.<\\\/p>\\n        <\\\/div>\\n      <\\\/div>\\n      <div class=\\\"apab-chapter\\\">\\n        <div class=\\\"apab-chy\\\"><b>Today<\\\/b><\\\/div>\\n        <div class=\\\"apab-chdot\\\"><span><\\\/span><\\\/div>\\n        <div class=\\\"apab-chb\\\"><h3>A small team that travels its own country<\\\/h3>\\n          <p>We remain deliberately small: a founder who still spends part of every year on the road checking hotels, restaurants, and connections; a content team that researches and writes our guides; and an operations team in Argentina that runs the trips on the ground. You will always know who is taking care of you, by name.<\\\/p>\\n        <\\\/div>\\n      <\\\/div>\\n    <\\\/div>\\n  <\\\/div>\\n<\\\/div>\\n\\n<div class=\\\"apab-sec apab-alt\\\">\\n  <div class=\\\"apab-wrap\\\">\\n    <h2>The people behind your trip<\\\/h2>\\n    <div class=\\\"apab-team\\\">\\n      <div class=\\\"apab-tcard\\\">\\n        <img src=\\\"https:\\\/\\\/argentinapura.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Nicolas-Pablo-Iemolo-Owner.webp\\\" alt=\\\"Nicolas Iemolo\\\">\\n        <h3>Nicolas Iemolo<\\\/h3>\\n        <div class=\\\"apab-r\\\">Founder &amp; General Manager<\\\/div>\\n        <p>In Argentine tourism since 2003. Tourism Technician, licensed Tour Guide, and partner at SAK Wine &amp; Travel.<\\\/p>\\n        <a href=\\\"https:\\\/\\\/argentinapura.com\\\/nicolas-iemolo\\\/\\\">Meet Nicolas &rarr;<\\\/a>\\n      <\\\/div>\\n      <div class=\\\"apab-tcard\\\">\\n        <img src=\\\"https:\\\/\\\/argentinapura.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/pau-scaled.jpg\\\" alt=\\\"Paula Brandi\\\">\\n        <h3>Paula Brandi<\\\/h3>\\n        <div class=\\\"apab-r\\\">Travel Content Writer<\\\/div>\\n        <p>Sociologist and strategic communication specialist. Writes our destination guides, reviewed by the founder.<\\\/p>\\n        <a href=\\\"https:\\\/\\\/argentinapura.com\\\/paula-brandi\\\/\\\">Meet Paula &rarr;<\\\/a>\\n      <\\\/div>\\n      <div class=\\\"apab-tcard\\\">\\n        <div class=\\\"apab-ph\\\" style=\\\"background:#e3f1fa;font-size:38px;\\\">&#129517;<\\\/div>\\n        <h3>The operations team<\\\/h3>\\n        <div class=\\\"apab-r\\\">On the ground in Argentina<\\\/div>\\n        <p>Local guides, drivers, and coordinators in every region: the people who turn an itinerary into a trip that simply works.<\\\/p>\\n      <\\\/div>\\n    <\\\/div>\\n  <\\\/div>\\n<\\\/div>\\n\\n<div class=\\\"apab-sec\\\">\\n  <div class=\\\"apab-wrap\\\">\\n    <h2>Why travellers choose us<\\\/h2>\\n    <div class=\\\"apab-why\\\">\\n      <div class=\\\"apab-wcard\\\"><h3>A theme, not a package<\\\/h3><p>Your journey is designed around what you love: wine, trekking, wildlife, food, photography. The route serves the theme, never the other way around.<\\\/p><\\\/div>\\n      <div class=\\\"apab-wcard\\\"><h3>A dedicated team, by name<\\\/h3><p>From first email to airport goodbye, the same small team is assigned to your trip, and you know each of them by name. No call centers, no ticket numbers.<\\\/p><\\\/div>\\n      <div class=\\\"apab-wcard\\\"><h3>Tested in person<\\\/h3><p>Hotels, wineries, and connections we recommend have been checked by our own team on the ground, season after season.<\\\/p><\\\/div>\\n      <div class=\\\"apab-wcard\\\"><h3>Honest advice<\\\/h3><p>If a season, route, or lodge is not right for you, we say so. A good trip starts with saying no to the wrong options.<\\\/p><\\\/div>\\n    <\\\/div>\\n  <\\\/div>\\n<\\\/div>\\n\\n<div class=\\\"apab-sec apab-alt\\\">\\n  <div class=\\\"apab-wrap\\\">\\n    <h2>Our selected providers<\\\/h2>\\n    <p class=\\\"apab-intro\\\">A tailor-made trip is only as good as the people who deliver it on the ground. We work with a short list of providers in each region, built over 20 years in the industry, and we keep it short on purpose.<\\\/p>\\n    <div class=\\\"apab-why\\\">\\n      <div class=\\\"apab-wcard\\\"><h3>Visited before recommended<\\\/h3><p>Every hotel, lodge, and estancia on our list has been checked in person by our team, and gets re-checked when ownership or management changes.<\\\/p><\\\/div>\\n      <div class=\\\"apab-wcard\\\"><h3>Wineries with a table for you<\\\/h3><p>In Mendoza and Salta we work directly with the wineries, from family projects to reference houses, so tastings and lunches are arranged with the people who make the wine.<\\\/p><\\\/div>\\n      <div class=\\\"apab-wcard\\\"><h3>Licensed local guides<\\\/h3><p>Guides and drivers are licensed professionals from each region, chosen for how they host, not just what they know. Many have worked with us for years.<\\\/p><\\\/div>\\n      <div class=\\\"apab-wcard\\\"><h3>Earned, not paid<\\\/h3><p>No provider pays to be on our list, and whoever stops meeting the standard leaves it. Our only commission is your trip going well.<\\\/p><\\\/div>\\n    <\\\/div>\\n  <\\\/div>\\n<\\\/div>\\n\\n<div class=\\\"apab-trust\\\">\\n  <div class=\\\"apab-wrap\\\">\\n    <h2>Verify us<\\\/h2>\\n    <div class=\\\"apab-tgrid\\\">\\n      <div class=\\\"apab-tg\\\"><b>Licensed agency<\\\/b><p>Travel agency licence C.I.AN 297593-3, registered in Andalusia, Spain.<\\\/p><\\\/div>\\n      <div class=\\\"apab-tg\\\"><b>Legal entity<\\\/b><p>Argentina Pura SL &middot; CIF B67787275. Your booking is protected under European consumer law.<\\\/p><\\\/div>\\n      <div class=\\\"apab-tg\\\"><b>Real people<\\\/b><p>Founder and writers with public profiles, verifiable credentials, and names on every article.<\\\/p><\\\/div>\\n      <div class=\\\"apab-tg\\\"><b>Talk to us<\\\/b><p>+34 951 637 702 &middot; nicolas@argentinapura.com &middot; Monday to Friday, 9:00 to 17:00 CET.<\\\/p><\\\/div>\\n    <\\\/div>\\n  <\\\/div>\\n<\\\/div>\\n\\n<div class=\\\"apab-cta\\\">\\n  <div class=\\\"apab-wrap\\\">\\n    <div class=\\\"apab-hf\\\">creamos buenos recuerdos &middot; we make good memories<\\\/div>\\n    <h2>Tell us the theme of your journey<\\\/h2>\\n    <p>We will design the rest around it: route, hotels, tables, and timing, with a dedicated team taking care of everything.<\\\/p>\\n    <a class=\\\"apab-btn\\\" href=\\\"https:\\\/\\\/argentinapura.com\\\/argentina-tailor-made-trips\\\/\\\">Start your tailor-made trip<\\\/a>\\n  <\\\/div>\\n<\\\/div>\\n<\\\/div>\\t\\t\\t\\t<\\\/div>\\n\\t\\t\\t\\t<\\\/div>\\n\\t\\t\\t\\t\\t<\\\/div>\\n\\t\\t<\\\/div>\\n\\t\\t\\t\\t\\t<\\\/div>\\n\\t\\t<\\\/section>\\n\\t\\t\",\"scripts\":[],\"styles\":[]}}","min_price":null,"_elementor_elements_default_values":null,"_eael_custom_js":"","_elementor_template_widget_type":null,"_elementor_global_widget_included_posts":null,"_elementor_screenshot_failed":null,"_eael_widget_elements":null,"_has_ninja_tables":"0","_elementor_screenshot":null,"season":null,"_season":null,"inclides_hotel_pick_up":null,"_inclides_hotel_pick_up":null,"services_included":null,"_services_included":null,"is_this_tour_offered_privately":null,"_is_this_tour_offered_privately":null,"location":null,"_location":null,"experience_gallery":null,"_experience_gallery":null,"_thumbnail_id":"22832","_yoast_wpseo_content_score":"90","is_featured":null,"st_google_map":null,"map_lat":null,"map_lng":null,"map_zoom":null,"map_type":null,"_yoast_wpseo_focuskw":"About","_yoast_wpseo_title":"About Argentina Pura our company and team.","_yoast_wpseo_metadesc":"Find information about who we are and our trips to Argentina. 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